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Behind the Selfie

GET INVOLVED

​Help Protect Kids and Promote Healing 

In partnership with the Kansas City Health Department, Camp C.H.O.I.C.E launched #BehindTheSelfie—a movement to create safe spaces for youth and adults to share the real stories behind their selfies.

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Behind every curated post, there can be hidden struggles. This campaign aims to:
✅ Destigmatize mental health
✅ Spark real conversations
✅ Build connection through truth and healing

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Gun violence and mental health are deeply connected. Your support helps us:
✔ Train students and educators
✔ Provide crisis resources
✔ Create safe, healing spaces for youth

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Help Kids Share Their Truth​

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Your gift fuels programs that save lives, build resilience, and create safe spaces for youth—online and offline. Together, we can protect children from violence and despair.

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You contribution goes directly toward saving lives, building resilience, and protecting children from violence and despair. â€‹

Give today—and help us show what’s really behind the selfie: strength, support, and a future without violence.

THE #BEHINDTHESELFIE CAMPAIGN OVERVIEW

“Every day, millions of selfies are posted online—but what we don’t see is the story behind the smile. Behind the filters and captions, many people are struggling with loneliness, anxiety, and pressure to be ‘perfect.’ That’s where the Behind the Selfie Campaign comes in—we’re pulling back the curtain and starting real conversations about mental health and self-worth.”

Ms. Janay_Selfie

​“Behind my selfie is a story of trauma and pain, but also God-given resilience to persevere through the toughest circumstances. For 25 years, Camp C.H.O.I.C.E has been a space where youth can embrace their authentic selves, find purpose, and discover the power of their choices. This retreat is about breaking down the filters and letting truth, healing, and hope shine through.”
— Janay Reliford, Founder, Camp C.H.O.I.C.E, Inc.

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This campaign started because we noticed something alarming: social media is full of curated perfection, and it’s making people feel isolated and inadequate. We believe that real connection begins when we share what’s behind the selfie—our challenges, our vulnerabilities, and our truths. This isn’t just a campaign; it’s a movement to normalize authenticity and promote mental well-being.

At Camp C.H.O.I.C.E, we are committed to empowering children, youth, parents, and families to make positive, life-affirming decisions while prioritizing mental and emotional well-being. Our programs blend education, guidance, and hands-on support to equip families with the tools they need to thrive.
 

By fostering resilience, healthy coping skills, and stronger family connections, Camp C.H.O.I.C.E creates an inclusive and welcoming environment for families across the Kansas City area. Our goal is to provide a safe space where learning, growth, and mental wellness are always at the forefront.

Youth Life Coaching Services

At Camp C.H.O.I.C.E, we provide personalized Youth Life Coaching Services designed to help young people navigate life’s challenges and build a strong foundation for success. Guided by the power of choice, our programs focus on self-discovery, personal growth, and meaningful life lessons.
 

What We Offer:

  • Individual & Group Coaching – Ages 12–24 (flexible based on circumstances), with a dedicated CHOICE Advocate supporting youth in exploring identity, family dynamics, present and future goals, and navigating life’s challenges.

  • Faith-Inclusive Approach – We welcome youth of all faiths—or no faith—recognizing that a sense of higher purpose can positively impact personal growth.

  • Goal-Oriented Progress – Using SMART goals and a point-based system, youth track progress and celebrate achievements.

  • Flexible Delivery – Virtual and in-person sessions available to fit individual needs.

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Program Details:

  • Cost: $100 per individual session | $500 per group of 10 ($200 per additional member)

  • Financial Assistance: Available; sponsorships welcomed

  • Recommended Timeline: 6–12 months for maximum benefits

Expected Outcomes:

  • Increased self-awareness and self-esteem

  • Improved personal success

  • Enhanced interpersonal relationships

Empower your youth to make positive choices, discover their potential, and thrive.

Behind The Selfie

The #BehindTheSelfie Campaign is an initiative of Camp C.H.O.I.C.E, dedicated to creating safe digital and in-person spaces for honest conversations about mental health, identity, and healing.

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All campaign materials—including graphics, survey tools, documentation, written content, posters, icons, and related resources—are the property of Camp C.H.O.I.C.E. No part of this campaign may be copied, reproduced, or distributed without the express written permission of Camp C.H.O.I.C.E. All rights reserved.

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